营销与传播
The Office of 营销与传播 at 登录入口 oversees the approval of all marketing materials to ensure consistency and quality across academic, administrative, and student services divisions. Serving also as the storyteller of the college, it utilizes various channels to convey its narrative and coordinate communication strategies with departments.
The Office of 营销与传播 at 登录入口 provides a wide range of services to support the college's mission and goals:
- 沟通策略
- 品牌知名度和美誉度
- 摄影及录像
- 印刷与数字设计
- 社交媒体
- 网站管理
- 媒体关系
- 危机沟通及更多
营销资源
When creating print or digital materials to represent 登录入口, please utilize the college's brand guidelines below.
|
登录入口品牌指南 |
下载登录入口品牌指南。 |
| 白帽运动品牌指南 | 下载GC Whitecaps 体育运动品牌指南。 |
| 登录入口社交媒体指南 | 下载2025-2026年指南。 |
| 登录入口网站指南 | 下载2025-2026年指南。 |
| 登录入口吉祥物指南 | 下载2025-2026年指南 |
For any business cards or name tags needed for faculty and staff at 登录入口, please request them below.
All promotional content for 登录入口 featuring students, minors, or outside parties must include a signed media release form from the subjects.
Each department, office and/or program at 登录入口 is responsible for providing content for its web pages. The content will be reviewed, edited and formatted for style and consistency by the Office of 营销与传播.
对于网站编辑的目的,部门可以参考 网站常用操作指南
Each department should review its pages periodically and submit a 项目要求 if significant changes are necessary.
For any professional headshots needed for faculty and staff at 登录入口, please request them below.
通信服务
| 灯塔 | 营销与传播 produces 灯塔, 登录入口’s official news and information publication for faculty and staff. 灯塔, an electronic newsletter, is distributed monthly. We welcome your story suggestions—click 在这里 to email us with an idea that you think may be of interest to our campus community. |
| 浪涛门户 | 营销与传播 posts news and a calendar of events for students, faculty and staff on the Whitecaps portal. News items of interest to students, faculty and staff are shared 在这里 on a weekly basis. To submit news to the Whitecaps portal, email the 营销和传播总监. |
| 全球电子邮件通讯 |
营销与传播 provides broadcast electronic messaging support for the college. 全球电子邮件的审批基于以下三大类:
|
| 社交媒体 |
营销与传播 administers the college’s primary 脸谱网, 推特/X, Instagram, LinkedIn, YouTube, and Google Business accounts. 了解更多关于GC的社交媒体 在这里 |
| 应急通信 |
营销与传播 plays an important role in disseminating emergency announcements via messaging on the college's website, social media and global email emergency messages. If you witness a campus emergency, please call 911 or contact the 登录入口 Campus Security 部门 at 409-944-1361. |
The 营销与传播 office serves as the official spokesperson for the college and acts as a liaison between 登录入口 and the local and national media.
If you have an event, accomplishment or potential story you would like to share with us, please contact the 营销和传播总监 at [email protected].
认识团队
| 的名字 |
埃德加·钦科·萨拉斯
|
| 标题 | 营销和传播总监 |
| 房间 | r - 266 |
| 部门 | 公共事务 |
| 电话 | 409-944-1302 |
| 电子邮件 | [email protected] |
| 的名字 | 伊莎贝尔Perello |
| 标题 | 数字通信/网络服务经理 |
| 房间 | r - 268 |
| 部门 | 公共事务 |
| 电话 | 409-944-1313 |
| 电子邮件 | [email protected] |
| 的名字 | 桑迪。史密斯 |
| 标题 | 创意服务经理 |
| 房间 | r - 270 |
| 部门 | 公共事务 |
| 电话 | 409-944-1301 |
| 电子邮件 | [email protected] |
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